Petré Event & PR AB arranged the grand opening of the movie Jack Reacher 2012. The lead actors Tom Cruise and Rosamund Pike arrived to the premier in a snowy Stockholm and greeted all excited fans gathered outside the Sergel Theatre at Hötorget in Stockholm.

Inside the cinema the almost 1000 guests were treated to food and drinks before they entered the theatre and got to enjoy a full goodie-bag and a wonderful movie based on Lee Child’s books.