27 years after the first movie adaptation of Stephen King’s novel IT, it was once again time for a new version of the horror movie to be made. This time directed by Andy Muschietti and written by Chase Palmer. In the 2017 years cast we find the Swedish actor Bill Skarsgård as one of the leading characters, the evil clown Pennywise. Petré Event was assigned to invite guests to the gala and coordinate the event that took place on the 8th of September at Cinema Skandia in Stockholm.
The gala was filled with famous profiles who looked forward to a scary evening. Before the film, the guests were offered beer sponsored by Heineken, finger food, protein bars from Barebells, candy from Candy People, popcorn and soda. In honor of the premiere, Bill Skarsgård decided to pay a visit to Stockholm and attend the event. Journalists were prepared with movie related questions to ask on the red carpet. Then Bill stepped in to the movie theatre where he was brought up on stage to present the movie together with Twentieth Century Fox’s Marketing Director Mats Jegeus. After the movie, the guests were transported to Berns to party the night away at an IT inspired after party.
We want to dedicate a big thank you to Twentieth Century Fox and our sponsors Heineken, Barebells and Candy People!